In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Every woman should have the ability to support herself if she chooses to. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. Every moment of weakness I encounter, I step back and give time to myself to reflect. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. "Of course we do," says Sana. She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. Sometimes getting it all done is really hard. But the industry has won accolades and made fashion shine. Her house, according to her, is a madhouse. However, luck was not on her side and she failed to find a job. Her weekends were taken up by jewelry and allocating enough time to it was challenging. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . But 27 years cant all be smooth sailing. My husband is my backbone and lets me be the person that I am, she says. Clothes mean nothing until someone lives in them. "If you want to grow, no. . The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . And be the first to get updates on discounts, contests, products & promotions! We have entered the next level with prt and are investing in the product and the brand. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. So the price is a key point.". That is the crux of the matter. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? A: After prt are you contemplating another big project? You need to be very liquid because you have to keep re-inventing your stores and opening new ones. According to her, hard work and dedication always pay off. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. This is how you achieve brand loyalty. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. SM: You need to own the design. When youre younger, little things seem big. Sana Safinaz - Wikipedia Her magazine is something that has shaped her life. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. KARACHI: In an exclusive interview with . Such a time too, passes.. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. SH: We will; with prt and lawn we have already done it. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. We have just entered the prt field and it is a tremendous challenge. Why are you asking a racist, I want to ask her?". March 24, 2020. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. More and more girls now want to do something of their own and put their education to use. Sana has managed to sail through, learn a lot and its been an amazing journey so far. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Included on the apparel side is the brands latest venture in retail. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. She feels the older she gets, the more she needs to give herself a break and relax. Came straight home into quarantine as any responsible adult who has travelled abroad should do. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. We design and run bridal entirely on our own. Somewhere between her studies, family, and career she lost sight of herself. Its exhausting! Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. This is standard practice. SH: The entirely on our own is no longer something to take pride in. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Mag Media News - Latest News Media Portal Sana and Safinaz are the most non-political and pleasant people in the field. Hashwani took to Instagram to confirm that she had tested negative for the virus. Its cheaper than lawn, so we will hit another dynamic in the population. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. The House of Sana Safinaz has been her home away from home. Sana Safinaz condemns rumours about CEO testing positive for coronavirus I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Whats with the fair stuff? Complexion should not matter. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Their position is professionally very strong. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. [5][6] They are starting to believe in our brand. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. We provide you with the latest breaking news and videos straight from the entertainment industry. SM: No. Every day there is a new challenge and a new way to problem solving.". Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. For her, family comes first and she doesnt believe in living a life with regrets. Just be confident and believe in yourself. Honey, India need not copy you. Sana Safinaz - Pakistani Fashion Designer Mehrs children are her little miracles. View the profiles of people named Sana Hashwani. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Pom ppt final.pptx - SANA SAFINAZ Term Presentation SANA Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. To a certain extent this is what we are doing with retail. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. So, if I was racist, the impact is massive. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Keep checking this space for updated trends, products and what's in store related information! I remember I worked from day 1. SH: Getting there. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . These are incredible achievements, and as mentors to the industry we need to focus on them. That is the scary bit! In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Facebook gives people the power to. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. Amin A. Hashwani. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. We broke into different avenues and levels which is why we sustained our position.". It has a huge filter down effect. March 23, 2020. We are going to be at this for some time. "Ready to wear bridals is not a new concept but its new for us," Sana explains. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. This is what inspires us the most. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. Sana Khan with Aashka Goradia. She started working when she turned 19 and married her high school sweetheart 15 years ago. Failure has come many times. However, she is quick in dealing with them. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. If a customer buys one of our products from another store, there is no guarantee they will refund your money. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. I am trying to progress to a newer place and learning new things. When I moved to New York, something about Pakistan kept calling me back. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ . It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. Safinaz is married to Sana's brother. A long story of the reason for infection was also shared on social media. Its very involving and you have to be on top of your game. You need to keep focusing on taking it forward. This is a time when most of them are bored, disgruntled or struggling. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Now we feel we are standing at a precipice and we are scared. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. Its something we have to change. ""One of the recipes for success is failure as well," Sana is honest to admit. We have done some of the biggest homes in Pakistan. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. She did not have a plan B for her career and the only option she had was to switch to commerce. LIMITED. "It does, but you have to rise above it," responds Safinaz. If you can dream it, you can do it.. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. After Shaguftas children got older, she switched back to a full time job. They both broke up in 2020. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Some of the teachers that taught me are still there and they are my mentors, she says. She also loves spending time with her husband, we are one team, once a week we have date night.. "I flew into Karachi on Sunday from London. ", "It excites us, we love it," Sana is quick to respond. We are a tiny business, for me it felt super uber cool to have my name up there. It was crass. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. It was a slow and subtle evolution. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. And it didnt stop there. Our lawn business has been going for the last six years and it is galloping now. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Thats rare in the cut throat industry she operates in. A: What made you decide to go into retail? Sana Hashwani of Sana Safinaz tests negative for COVID-19 Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. They took the concept of designer lawn to another level. Iqraa has her mother to thank for making her the enterprising person she is today. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 View Sana Hashwani's profile on LinkedIn, the world's largest professional community. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. "We need to bring fashion back" - Sana Hashwani It has become her family and where she draws her strength from. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. The point is to keep moving forward and not letting difficult situations to pull you down. Sadruddin Hashwani is a Pakistani entrepreneur. Pakistani fashion designer Sana Hashwani - infected by the coronavirus She was in a relationship with a man named Ismail Khan. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. The store will not work correctly in the case when cookies are disabled. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. SM: We are excellent multi-taskers. Once we reached our 100th issue we knew that we were in control and we could do this.. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. Would ve been a story if lower or middle class girls had made it. The field comprised of only a handful of women at that time. You cant make this work alone; its not possible. Sadaf makes it a point to make up for the lost time later when she wraps up her work. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. SH: It made us a household name. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. Amin A. Hashwani - Biography - MarketScreener Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. SANA HASHWANI: We love both the business and the design aspect. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. When you have that kind of commitment, your product is naturally much better. Life before Sana Safinaz was good but Sana is thankful for being here. She advises young women to be financially independent since its essential for personal growth. Theyve broken the glass ceiling, to say the least. A: How does your interiors business fit in? They see we are committed to the brand; that we are moving forward, investing and building the brand. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. By Web Desk. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. You will all grow. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. Shes a super woman and my wonder woman.. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. Lawn is a phenomenon unique to Pakistan. quite shameful designs that 99% people in the country cannot wear, and cannot afford. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. The fine-line comes when the design is copyrighted or if you use the design of a living artist. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Sana has 1 job listed on their profile. Sana Hashwani of Sana Safinaz does not have coronavirus She had learnt her lesson. I had a lot of issues with the pregnancy. It is evident that self-care is a high priority in her life. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. Strength, talent, efficiency and usefulness matter. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. However, the company was nationalised in 1973. The onus is on us. I wouldnt have been here, giving this interview, if it wasnt for them.. Here one has to nurture and build teams which understand the brand. Saadia Qamar March 20, 2011. About Us - Sana Safinaz SH: Its the nature of the business. By 1970s, it had become Pakistan's largest cotton trading company. "Our first ever show was a disaster; I remember Safinaz cried after it. Sana Khan Wiki, Age, Boyfriend, Husband, Family, Biography & More Sana Hashwani - facebook.com Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. There was a point when we went into a lull. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Sana Safinaz says co-owner hasn't tested positive for coronavirus Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Retail is a very tough business and it will take a long time to become solid. While she loves her work, Sehrs Miracle Moment is her set of twins. As a woman you have more responsibility of raising your kids well even if the father is very involved. Included on the apparel side is the brands latest venture in retail. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. "Were a population of 210 million people, you will all find your niche. Rich getting richer. Her strength and support is the reason behind the success of each and everyone in my family. We need to delegate and have younger people work with us. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days.