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It was the first brand to sign a deal with James after he was drafted into the NBA in 2003. We all have to hydrate. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Check your inbox and click the link. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. 1 3. That's mainly because of her successful endorsement career. Timberlake had already released a song of the same title, but the fast-food giant created a jingle of its own that only partially borrowed from Timberlake. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. It has to create a lasting brand impression. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Griffinbecame an endorser for the company just a few months later in a multi-year deal that made him a global ambassador for the brand. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Sarah Sachs, MBA - LinkedIn . In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. See Coke's holiday ad for 2021 | Ad Age You've successfully signed in. Has the Pandemic Impacted Influence for NBA Draft Prospects? Let's get started! Some athletes also have a massive fanbase that can benefit the brand. The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. "Modern Family" star Sofia Vergara has been a popular celebrity spokesperson for years, and Head & Shoulders sounds the perfect fit for hershe claims to have used the product for the past two decades. Shes the leading lady in a string of Natural Match hair color commercials. a reported $1.5 million dollars in the company in 2010, 6 Steps To Safeguard Celebrity Endorsement Partnerships, 8 Steps to Leverage Celebrity Talent To A Brand's Advantage, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause Related Marketing Campaigns Getting The Celebrity Treatment, Privacy The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Great! More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." In 2007, giants like Peyton Manning and Tiger Woods saw to it that $25 million was not a huge deal in the world of sports endorsements but it was certainly a big deal for NASCAR. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. One thing holds true here - there isn't an option for any other water to EVER get product placement (at least in a scene with him) in a Mark Wahlberg movie. 50 Cent, was picked to shill for Vitaminwater when the company saw him holding a bottle in a photo (which, ironically, was an ad for another company). LeBron James sponsors and endorsements. Addison Rae is one of the highest paid TikTok stars, and everything she touches seems to turn to gold until now. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. One of those athletes is the former NFL star, Peyton Manning. Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. Top Celebrity Beverage Endorsers - Hollywood Branded Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. [emailprotected]. Coca Cola Net Worth is $265 Billion in 2023. Coca-cola . The company reportedly paid her $12 million, plus sales incentives. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. And for dazzling celebs, just plain old tap water won't do the trick. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. The multi-year collaboration with the Los Angeles Lakers star will see the multinational corporation activate its portfolio 'in unique and . All Right Reserved. From star-studded household names to up-and-comers forging ahead, Coca-Cola has seen a litany of talent sip from their iconic glass bottles. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. In the mid-1970s, gelatin companyJell-O hired 37-year-old actor and comedian Bill Cosby to be its pitchman. Our most famous TV ads | Iconic campaigns | Coca-Cola GB Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. . Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. In 2017, Forbes again named Modern Family star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Shaquille ONeal is no stranger to endorsements. Shes hyped Windows 95, Diet Coke, Smartwater, andmore recently, Aveeno. Pepsi is big on promotional content on social media. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. In doing so, youre agreeing to the below guidelines. And these partnerships have been a game changer for both the brand and the celebrity in terms of sales, as manyof these partnerships have taken off. The campaign aims to deepen . Pepsi. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. Photo Credit: Christian Anguiano/Bodyarmor. Coca-Cola launches new ad campaign #SayItWithCoke - ETBrandEquity In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. What Is Rita Ora's Net Worth in 2023? - Rita Ora Salary One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. Top Earners: Richest Actresses of All Time. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. . The World Cup andOlympicchampion is extremely familiarCoca-Cola. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Influencer Marketing Costs (2023) - Business of Apps $9.95. Creative Works: 10 Of The Best Ads Of The Week, From Coca-Cola To Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry TV: On Thanksgiving Day 1950 American . The most expensive celebrities for promotions are: Taylor Swift. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Published on November 09, 2021. E-Commerce Celebrity Endorsements: Big Exposure, Bigger Risk Most expensive celebrity endorsements - CEOWORLD magazine 2023 GOBankingRates. Find out which celebrity endorsement deals were worth the most. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. When Brad Pitt signed a deal with Chanel No. Shes earned $157.5 million since 2011. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that . The . Coca-Cola's social media strategy is all about community fun and support. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Eva Longoria & L'Oreal. Related: Which Athletes Earn the Most Per Hour? coke vs pepsi celebrities According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. By Leena Nas. According to a report from CBS News, the latter contract alone earned her $3 million a year. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. In 2012, Irving starred in his first commercial as his elderly alter ego "Uncle Drew." document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. And according to the star, it's not just a business move. report at the time. In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. Sign up for our daily newsletter for the latest financial news and trending topics. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. Main menu. And celebrities are paid insanely by the most prominent brands. While P. Diddy unabashedly shills for his vodka brand Ciroc and George Clooney has made millionsoff his ownership of Casamigos Tequila, Jay-Z is a little more reserved when it comes to his stake in Ace of Spades champagne. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. The journey was further activated by makingBelieve Bandsfrom the red-adorned nets featured in #SheBelievesCup matches. Spieth has held hissponsorshipdealwithCoca-Colasince 2016. Billboardcalled the ads "the cutest Diet Coke commercial you're ever going to see," and the campaigncoincided with Swift transforming from country music darling to full-fledged pop princess. You've successfully subscribed to StartupTalky. Moreover, Coca-Cola leverages celebrity endorsements in its marketing initiatives. studio, network or celebrity. Latest campaigns | Coca-Cola GB 2 - Shah Rukh Khan. LeBron James has a long list of brand endorsements, and one of his most successful partnerships was with Coca-Cola. Even then, Wie was no newcomer. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. Coca-Cola Enjoy Bottle Gift Tube. 10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. Looking at total company revenue, Pepsi is larger. In a recent news, Coca-Cola lost around 4 billion after the Portuguese Footballer, Cristiano Ronaldo moved the Coca-Cola bottle aside. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. Actors John Hodgman and Justin Longstarred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Salton electric grills were obscure until they became Foreman Grills. A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. Coca-Cola regularly employs advertising to uphold the image of its brand through campaigns that highlight the effectiveness, flavour, and refreshing nature of the beverage. Add to Wish List. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Top business news 16 videos. In 2012, Twilight star Robert Pattinson inked a $12 million deal to serve as spokesperson for a mens fragrance line from Dior, according to an E! 02:40 - Source: CNNBusiness. 2. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . PDF Impact Of Celebrity Endorsements On Brand - IJSER In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet Coke. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. Celebrity Endorsement Deals With Insane Payouts | GOBankingRates Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. To that end, most Stacker stories are freely available to Many of the offers appearing on this site are from advertisers from which this website receives compensation for being listed here. Check Out: Athletes Earning Most of Their Cash From Endorsements. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. restrictions, which you can review below. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . Revenue . From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . SHARE THIS ARTICLE. Catch up on the latest Coca-Cola news from around the globe - from exciting brand innovation to the latest sustainability projects. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Celebrities in Food Ad Campaigns - Stars in Fast Food and Junk Food NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . Since celebrated his10th anniversarywith theCoca-ColaRacing family back in 2018, Logano appears just as committed to the brand now as when he first started. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. She became the youngest player to qualify for the USGA Amateur Championship at age 10. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Celebrity endorsements: Effective, entertaining & sometimes - ZU Media Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. $14.95. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. website are shown as examples of industry practice and are not endorsements by 6. Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. LeBron James confirms signing up with PepsiCo, ends 17-year-old deal Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. Source. He mentioned the brand back in 2006 on his song Show Me What You Gotas an affront to offensivecomments from a Cristal executive. Hip-hop artist Drake has a favorite soda, and that soda is Sprite. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. Sports & Entertainment Partnerships | The Coca-Cola Company 2021 at 7:30 AM 6 minute read . We aim to improve people's lives, from our employees to those who touch our business to the many communities we call home. Spieth has held his sponsorship deal with Coca-Cola since 2016. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. They wereintegral in supportof his involvement within the Black Lives Matter movement in 2020. Before his retirement, Peyton Manning was one of the most recognized faces in sports. are worth . In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Rivalries don't only exist on the playing field. Soft drinks, energy drinks, different product lines. One guy was the human embodiment of a PC; the other, a Mac. 5 fragrance. The legendary video boasts 79 million views and counting on YouTube. The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. Top 5 Highest-paid Athletes in the World for Twitter Posts. Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post. That's why Coca-Cola's idea of having Mean Joe toss his jersey to a young boy in exchange for a bottle of Coke was brilliant. It's just natural for me to want to be a part of something that makes me feel good.". The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. When a company wants to sell you something these days,it needs to do more than just show you the product. Pepsi was overwhelmed with this outstanding result and signed another deal of $10 million for global target . Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. 9 LeBron James. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. Shop Pay is an innovative payment solution developed by Shopify. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. He raked in eight figures by placing endorsements on his shorts, caps and robe. National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink Mtn Dew Rise Energy. She became the youngest player to qualify for the USGA Amateur Championship at age 10. Celebrity endorsements are easy marketing for big business, even if they feel a little hollow. Instead it was mocked repeatedly. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. June 30, 2022 by . When the celebrity has a little bit investedin the game, you tend to see more of that celebrity with the brand versus a line by line list of check marks next to contracted deal points the celebrity is obligated to participate in to receive compensation.