A wide product mix means that that the product line is deep. Tags: Question 20 . (c) items in the product line. While selecting optimum product mix, 3. Marketing mix - Marketing aptitude questions Q1. When a company choose the Expansion product mix strategy, they are. Operations Research techniques helps the directing authority in optimum allocation of various limited resources, such as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ a) Men and Machine b) Money c) Material and Time d) All of the above 31. Tags: 201 marketing management mcq acca b.com baf banking bba brand equity branding capital market cpa Marketing Decisions MCQ marketing management mcq class 12 marketing mcqs online test marketing mcqs with answers marketing mix mcom mms packaging pricing product lifecycle product positioning service positioning us cpa All objective-based questions are provided with solutions. Topics place mix, revision, video, quiz Teaching Notes. 2. Setting the competitive positioning for the product and creating a detailed marketing mix is called: a. mass marketing. MCQ on Marketing Mix Marketing Mix MCQs Marketing mix is defined as the set of activities or strategies that a company or business uses for promoting its products and services in the market. Financial Markets MCQs Class 12 Business Studies with Answers A. Answer: Product Mix and Branding. Supply Demand Costs Nonprofit factors 3. Promotion mix is the particular combination of promotional tools used by a company to _____ with its audiences. Out Of 4ps in marketing mix three are product, promotion, and price, which is the 4th P. (1) Purpose (2) Place (3) Pursuit (4) Promotion (5) Plan View Answer / Hide Answer Marketing Mix MCQ With Answers (Updated 2021) Given below are Marketing Mix MCQ with answers updated in 2021. (a) Product mix (b) Price mix (c) Promotion mix (d) Place mix The term marketing mix was coined by ____. Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to Crest Baking Soda formulations. We are introducing here the best Marketing Mix MCQ Questions, which are very popular & cover the latest and important topics of Marketing Mix. Chapter 2: Principles of Management Class 12 MCQ Questions. (A) contribution per unit of a scarce resource used to make the product (B) contribution per unit of the product (C) variable cost per unit of the product (D) product unit selling price Price mix b. 1. What product mix strategy could companies that make VCR's . Identify the marketing function being used by Atulya Limited. Download the Business Studies Quiz Questions with Answers for Class 12 Pdf and prepare to help students understand the concept very well. It is a Quadro (also known as 'turbo') mixer allowing for maximum mixing in a smaller, shorter footprint. (a) Product line (b) Product-mix (c) Product item (d) None of these . B Technology. These Marketing Management Objective Questions with Answers are important for competitive exams UGC NET, GATE, IBPS Specialist Recruitment Test. With respect to markets, the "shotgun" approach in marketing efforts seems to be better than the "rifle" approach. 37. As mentioned in the previous example, Colgate has 3 product lines. Brand mix c. Consumer mix d. Packaging mix. Price Decisions B. Chapter 3: Business Environment Class 12 MCQ Questions. Answer. losses related to declining market share for companies that are not technological leaders. Products possess special attraction to the consumers A. Q. The 4P's make up the typical marketing mix and it includes Product, Place, Price and Promotion. Answer: a. _____ refers to the Question of . While selecting optimum product mix ___________ is the real index of profitability. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion. A. contribution per unit of a scarce resource used to make the product: B. contribution per unit of the product: C. variable cost per unit of the product: D. product unit selling price: Answer» a. C Competition. 4. Answer: c. Firms widen their product mix to capitalize on . Answer: (False) 16. False; marketing mix is a blend of product, price, physical distribution and promotion decisions. For designing a reverse logistics system the firm should focus on: Quiz 7. product recalls. C. is a major determinant of initial costs. False; the main focus of selling concept is the existing product. Answer: False; the main focus of selling concept is the existing product. Multiple Choice Questions (MCQ) on Product Strategy Setting quiz answers PDF to solve MCQ test: Product characteristics and classifications, product hierarchy, product line length, product mix pricing, co-branding and ingredient branding, consumer goods classification, customer value hierarchy, industrial goods classification, packaging and . Marketing Management MCQ Questions and Answers Part - 1 Marketing Management MCQ Questions and Answers Part - 2 Marketing Management MCQ Questions and Answers Part - 3 1. D. value of stocks. Refer below for MCQ on Marketing Management Class 12 with solutions. 3. Question. Which is a base of green marketing? D All of these. a. width b. depth c. length d. consistency 26. Overview: This is a 20 multiple-choice question video quiz on the PLACE MIX.It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion. ; An electronic retailer offering a computer case, mouse, and screen cleaning wipes to a customer who is about to . Marketing makes use of the "marketing mix," also known as the four Ps: product, price, place, and promotion. The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as; . Question. b) Capital flow. The width is all about the number of different product lines the company carries. Product mix Product depth Product width Product length 88. Marketing Management MCQs - 101+ Multiple Choice Question and Answers 1. _____ is a part of the product, which carries verbal information about the product. A place for buying and selling […] a) greenhouse gas reduction market. a) communicate. Answer. _____ refers to the number of variants offered by each product line. A. (a) Neil Borden (b) Neilsen (c) Philip Kotler (d) Stephen Morse. View MCQ-for-MM.pdf from EPGDM 404 at Alliance University. a. Optional-product pricing Testing before launching a product is known as . SURVEY . Limited conducted an online survey using questionnaire, to gather customer views and opinions. Companies facing the challenge of setting prices for the first time can choose between two The main focus of selling concept is production volume. Students should refer to all Management MCQ with Answers provided by us. These MCQs are useful for MBA, BBA, BMS, MMS, PGDM, B Com, BA, MA, M Com, MCA and Engineering students. b. 2. A wide product mix decreases sales and profit-making potential. Answer: False; marketing mix is a blend of product, price, physical distribution and promotion decisions. These are: width, length, depth, and consistency. Ans: Neil H. Borden. MARKETING MANAGEMENT MCQ 1. ADVERTISEMENTS: (b) features in each brand. 28 The marketing manager have to carry out their responsibilities integrating all these factors in the management. Sales promotion C. Personal selling D. Publicity B. theater. The width of a product mix is measured by the number of product (a) dimensions in the product line. Question. B Technology. In the reverse logistic system the role of the channel member is. The skimming, penetration, bargaining and bundling are decided in the _____ of the Marketing Mix strategy. Assertion (A) Marketing mix refer to all or a particular combination of activities a firm uses in marketing its products. We hope the given NCERT MCQ Questions for Class 12 Business Studies Chapter 11 Marketing . View Answer. Answer: Marketing is the performance of business activities that directs the flow of goods and services from producer to consumer or user. Overview: This is a 20 multiple-choice question video quiz on the PRODUCT MIX. Q3: Give two examples of services which can . Answer: Product mix width. Product Mix MCQ Revision VIDEO This is a 20 multiple-choice question video quiz on the PRODUCT MIX. Which of the following is not a function of marketing? The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy? The goal of logistics is. Expense C. Variable cost D. Revenue ANS: D 11. In the product life cycle, the emphasis in marketing mix during introduction stage is. files having solved MCQs) are also welcomed. Products possess special attraction to the consumers A. C Competition. checking the product quality before selling. helping consumers to reuse products. 10.Price is the only element in the marketing mix that produces: A. MCQ ON INVENTORY CONTROL Q1 - The fixed cost of 24,000rs and a break-even- quantity of 40,000 unit are estimated for a productions. Tags: 201 marketing management mcq acca b.com baf banking bba brand equity branding capital market cpa Marketing Decisions MCQ marketing management mcq class 12 marketing mcqs online test marketing mcqs with answers marketing mix mcom mms packaging pricing product lifecycle product positioning service positioning us cpa Home; Marketing Management Test; MCQ; The marketing manager, while deciding the product mix, has to take into account the width, length, depth and consistency of the product. Product mix c. Place mix d. Promotion mix 48 _____is the set of all items and products a particular seller offer for sale b a. Product lines b. Labeling, packaging are associated with: Price mix Product mix Place mix Promotion mix 2._ set(s) the floor for the price that the company can charge for its product. ANSWER: D. 5. lost sales related to deferring investments. c. market segmentation. MCQ on Product Lifecycle Management. These Marketing Mix Multiple choice questions will help for UGC NET, SET, UPSC, MPSC and Ph D entrance exam preparation. Companies facing the challenge of setting prices for the first time can choose between two E. all of the above. 28 The marketing manager have to carry out their responsibilities integrating all these factors in the management. Q.1. node for re-collection. 8: Kind of product mix and marketing mix which appeals a large number of buyers is called _____.which of the following statement is correct, A. micromarketing B. mass marketing C. segmented marketing D. niche marketing E. All of these F. Both A and B 27 The Market environment consists. c. Firms widen their product mix to capitalize on established reputations. Q. Solve questions and compare with the answers provided below. Question. The Marketing Management MCQ Class 12 Business Studies provided below covers all important topics given in this chapter. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion. Learn and revise elements of the marketing mix looking at product, price, place and promotion with BBC Bitesize GCSE Business Studies. View Answer. ANSWER: A 23. Multiple Choice Questions (MCQ) on Pricing Strategy quiz answers PDF to solve MCQ test: Channel levels pricing, discount and allowance pricing, geographical price, new product pricing strategies, price adjustment strategies, product mix pricing strategies, public policy, and marketing. 2. Rs. 30 seconds . Product mix b. 1. (d) lines a company offers. ______ Where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet. Shopping goods B. Speciality goods. Supply Demand Costs Nonprofit factors 3. At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers' attention to the product or service available. Product system c. Product family d. None of the above 50 4. Answer: Product mix width. C. Convenience goods D. Accessories ANSWER: B 2. 199.99 is an . Very Short Q & A based on NCERT Chapter 11 Q1: Define Marketing in modern terms. We hope you liked the above Financial Markets MCQ Class 12 Business Studies. Chapter 1: Nature and Significance of Management Class 12 MCQ Questions. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of in the promotional mix. Practice "Product Strategy Setting MCQ" PDF to solve MCQ test questions: Product characteristics and classifications, product hierarchy, product line length, product mix pricing, co-branding and ingredient branding, consumer goods classification, customer value hierarchy, industrial goods classification, packaging and labeling, product and . 47) In a product mix decision, which is the most important factor to consider in order to try to maximize profit? 2. _____________ is the marketing function which is concerned with informing the customers about the firm's products. d) Plan . b) Product Mix c) Both A and B d) Servicing Cost 30. B. indirect materials and indirect labour and indirect expenses. spotting the end consumers. Cross-selling: Cross-selling is a sales technique used to sell an additional product or service to an existing consumer. MCQs on Marketing Mix: Below are the list of Commerce MCQs and Answers as per the latest prescribed syllabus. Given below are top 100 Marketing Management MCQ with Answers and explanations. a. Question. E. all of the above. C. increase in the market share. Market segmentation is the process of taking a market and dividing the buyers into distinct groups for which marketing mixes can be constructed. b) Help. See below Financial Markets Class 12 Business Studies MCQ Questions, solve the questions and compare your answers with the solutions provided below. Q. 1. Who suggested product, pricing, place, promotion all these in a company represents "Market Mix"? These MCQs will help you to properly prepare for exams. We also accept requests for mcqs HERE. Multiple choice question quiz covering PLACE in the marketing mix.Ideal for revision for marketing students.Also check out:Product Mix MCQ's at. _____ refers to the total number of items offered. B. value of finished product. changing an existing product. ; Cross-selling includes selling complementary or supplementary products or services based on the customer's interest, or purchase of one of a company's products. MCQ 1. Product mix length refers to the total number of items the company carries within its product lines. Brand mix c. Consumer mix d. Packaging mix. While selecting optimum product mix ___________ is the real index of profitability. A Socio-economic. 600… adding an expensive version. MARKETING MANAGEMENT MCQ 1. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum? Product mix b. Labeling, packaging are associated with: Price mix Product mix Place mix Promotion mix 2._ set(s) the floor for adding or inventing a brand new product line/item. Product X is manufactured By ABC company, The sales is Rs 50,000 Direct Materials is Rs 20,000, Direct Labour is Rs 10,000, Variable overheads is Rs . answer choices . What is the profit at a sales volume of 50,000 units ? While selecting optimum product mix, 3. https://yo. So, click on the below chapter-wise MCQ Questions for Class 12 Business Studies with Answers links and download them offline for further practice sections. Q2: List the 4Ps (basic elements) of Marketing Mix. D. All of the above. Q6. A. direct materials, direct wages and indirect expenses . Marketing MCQ Marketing Chapter 7 Product mix _____ refers to the number of versions offered of each product in the line. Understand the concept clearly by consistently practicing the Multiple Choice Questions and score well in your exams. Marketing Mix Objective Questions. Which of the following is the case where capacity is measured in terms of inputs? upgrading the software for the current product. Procter & Gamble typically carries many brands within each line. (a) Production concept (b) Product concept _____ refers to how closely the various product lines are related. The MCQ mixer is connected with a bell outlet and . Answer: Product Mix and Branding. Marketing Management Multiple Choice Questions and Answers. Marketing Management Multiple Choice Questions(MCQs) & Answers for competitive exams. 27 The Market environment consists. Question. Question. The order process cycle in cross-border . These multiple-choice questions are very useful if you are planning to appear in UGC NET, IAS, or UPSC examinations. d. marketing positioning. d) Product . In order to get feedback about its recently launched immunity-boosting, ayurvedic medicine, Atulya. Providing information to the customers about product, its features and quality etc., are part of : 3. Question 6. Q4. Marketing mix is a blend of multiple financial decisions. Marginal Costing As A Tool For Decision-Making - Part 2 - MCQs. Please refer to Marketing Management MCQ Questions with Answers provided below. C. value of goods produced. Which element of marketing mix is affected by it? Each Qhas four options followed by the right answer. 50 MCQ Questions for Business Studies Class 12 Chapter 11 Marketing Management. d. All product items in a product mix follow a standard marketing strategy. all the above. 36. Marginal Costing As A Tool For Decision-Making - Part 2 - MCQs. C. Convenience goods D. Accessories ANSWER: B 2. Label Brand Trademark Package 90. Product system b. 37. Answer. b. target marketing. a. Labeling, packaging are associated with: Price mix Product mix Place mix Promotion mix 2._____ set(s) the floor for the price that the company can charge for its product. A. hospital. These MCQs are useful for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM, and MCA students for NET, SET, Ph D university, competitive & entrance exams. Product X is manufactured By ABC company, The sales is Rs 50,000 Direct Materials is Rs 20,000, Direct Labour is Rs 10,000, Variable overheads is Rs . a . B. to achieve a targeted level of customer service. An organization with several product lines has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale? 36. Answer: Product, Place, Price, Promotion, and Place (or physical distribution). Answer: (a) (a) Ingredientco-branding (b) Composite co-branding (c) Branding product matrix (d) Brand strategy 5. Reason (R) If consists of the product itself, channels of distribution, pricing and promotion and a firm must decide which combination of these elements will best acomplish its marketing objectives. A place for buying and selling […] _____ refers to the number of the product lines in the product mix. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. What element of marketing is the focus of this strategy? Summarizing the branding strategy by displaying the brand elements across the forms These Marketing multiple choice questions are updated in 2021. Marketing Management MCQ Questions and Answers Part - 1 Marketing Management MCQ Questions and Answers Part - 2 Marketing Management MCQ Questions and Answers Part - 3 1. Answer. a. An organization with several product lines has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale? ____ categorised the components of the marketing mix into the universally recognized 4 Ps of marketing - Product, price, place and promotion. List of 101+ multiple choice questions on Marketing Management. ) Stephen Morse which philosophy of marketing, efforts are made to down... Efforts are made to bring down the cost of production to the number of different product in... A company represents & quot ; Composite co-branding ( c ) Branding matrix! 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